Food Labeling: Your Voice Can Be Heard

Everyone in the nutrition arena is talking about it. TIME just put an article out about it.

If you’d like to shape how food labels, front-of-package labeling and shelf tags present and/or rate nutrition information for foods and beverages, now’s the time to comment. Members of the public have until July 28 to submit comments to the Food and Drug Administration (FDA) about point-of-purchase food information – especially if you have insights on any of the following concepts:

  • Data/info on the extent to which consumers notice front-of-pack labeling/shelf tags in retail stores (this doesn’t require an advanced degree, luckily!)
  • Research comparing the effectiveness of different methods of this labeling
  • Graphic design/marketing/advertising data that can guide the development of better point-of-purchase nutrition info
  • The extent to which point-of-purchase nutrition information may affect decisions by food manufacturers to reformulate products.

FDA wants its front-of-pack nutrition labeling effort is to “maximize the number of consumers who readily notice, understand and use point-of-purchase information to make more nutritious choices for themselves and their families.” Submit comments to http://www.regulations.gov.

FDA has commissioned the Institute of Medicine to provide a recommendation on front-of-pack labeling by the end of the year; this recommendation will very likely have a strong impact on front-of-pack labeling in the U.S. for many years to come.

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