While it’s been hard not to hear or read about this, we wouldn’t be calling attention to an important issue if we failed to mention it …
On Monday, First Lady Michelle Obama dominated the news as she unveiled her Let’s Move campaign, which aims to take action against the epidemic of childhood obesity within a generation. The President gave the newly appointed Taskforce on Childhood Obesity 90 days to come up with a plan that cuts across a number of government agencies and encourages collaboration in other sectors in a way that aligns with the campaign. Let’s Move outlines four specific goals:
- To offer parents tools and information they need to make healthier choices for their kids
- To get healthier foods into U.S. schools
- To ensure all families have access to healthy, affordable food in their communities
- To increase opportunities for kids to be physically active, both in and out of school.
During her announcement, the First Lady also introduced the Partnership for a Healthier America, an independent organization that aims to “expand and accelerate” their work to prevent and combat childhood obesity.
In the days following her announcement, a number of organizations and companies, including the Grocery Manufacturers Assoc., School Nutrition Assoc., American Academy of Pediatrics, Kraft, Sara Lee, and Burger King released statements in support of the initiative.
Some critics say these efforts cut short personal freedoms and don’t address key issues like “junk food” advertising and marketing to kids. Regardless, it’s hard to deny that there never has been this much united attention on this scary issue.
We’re interested and eager to see how a record level of attention and action against this problem will impact results. Before and after measurements are definitely key, as are regular evaluations of the good and bad!